OXI is a nightlife venue in Berlin that opened in May 2020. The space was originally known as Kosmonaut and then later, Polygon. The venue finally rebranded as OXI in 2020. We were brought in as creative and visual designer during the periods of 2022 and 2023. Our work spanned across motion design, 3D design, social media positioning, art direction and creative direction. In addition, we also collaborated with the in-house booking team.
In collaboration with the booking team, the visual language leaned into bold color and playful 3D type, giving the venue a distinct identity that stood out in a crowded scene of monochrome techno branding.
This included the menu design, which featured hand drawn illustrations, giving something as ordinary as a drink list its own personality instead of feeling like an afterthought.
The social media visuals went a similar route: hand drawn caricatures, fine art aesthetics, motion design, and gritty textural backgrounds, so the feed felt more like a mood board than a marketing calendar.