Paintgun is a paid social media studio that pairs performance data with creative craft. The identity needed to read as sharp and data-driven in semi-corporate pitch decks, while staying playful enough for the subcultures its clients campaigns actually speak to.
The system runs on one confident violet paired with an acid-green accent, a rounded lowercase wordmark, and a minimal tilted circle mark used as a recurring "peek" device.
That mark carries a cohesive storyline across everything from social banners and Instagram carousels to the site itself, while noise and textures featured in its illustrations gave a data-heavy service a bit of personality.