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Smoke Up
Smoke Up sells non-intoxicating herbal blends made for ritual use smudging, tea, and incense built on the founder's years of hands-on herbalism study. The site needed to carry that story with warmth and credibility: a founder narrative, a clear breakdown of each blend, and an international stocklist for the shops that carry the brand.
The build focuses on making an unusual, niche product feel approachable and trustworthy at first glance, without losing the earthy, ritual character of the brand.
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